Flagship AOV trend pack
Monthly or quarterly visualisation of basket value movement, with annotated charts and a short written briefing.
See the engagementGlasgow · Retail reporting desk
WillowBase Workspace
Average order value trend reporting drawn as clear, poster-bright charts for commerce teams who need the story behind the basket.
What we prepare for you
We assemble average order value trend packs from your order history — period comparisons, category mix shifts, and plain-language notes your merchandising team can act on.
Seasonal basket review
Focused look at holiday and sale windows when order value swings hardest.
Seasonal scopeMerchandising brief session
A working meeting around the latest AOV charts with your buyers or store leads.
Book a sessionHow a reporting cycle runs
- You share order exports or warehouse extracts for the periods under review.
- We clean, segment, and chart average order value by week, category, and channel.
- You receive a visual pack plus a spoken walkthrough of what moved and why it matters on the shop floor.
From teams who sat with the charts
More client storiesWillowBase mapped our midweek AOV dip to a gift-with-purchase rule we had left running too long. The pack itself took a fortnight — longer than I hoped — but the annotation on category mix paid for the wait.
N. Reid · Homewares buyer, Edinburgh
Field notes
Practical writing on reading average order value movement without drowning in spreadsheets.
What to send us in an order extract
A practical checklist for the fields that make average order value trend reporting accurate on the first pass.
Threshold promotions and the quiet basket ceiling
Spend-and-save lines can teach customers to stop just short. Here is how AOV charts reveal that habit.
Choosing periods that match how you trade
Calendar months rarely match retail seasons. Align your average order value series to the windows your buyers already use.