Field notes
Field notes
Practical writing on reading average order value movement, promo thresholds, and seasonal baskets.
Short pieces rooted in the reporting work we do with UK commerce teams — how to read a dip, when a threshold promotion is quietly capping tickets, and how to brief a seasonal pack.
What to send us in an order extract
A practical checklist for the fields that make average order value trend reporting accurate on the first pass.
Threshold promotions and the quiet basket ceiling
Spend-and-save lines can teach customers to stop just short. Here is how AOV charts reveal that habit.
Choosing periods that match how you trade
Calendar months rarely match retail seasons. Align your average order value series to the windows your buyers already use.
When AOV falls but orders rise
How to read the awkward weeks when more people check out while the average basket shrinks.