WillowBase Workspace
Client stories
Notes from buyers and commercial leads who used WillowBase average order value trend reporting ahead of ranging and promo decisions.
L. Okonkwo · Multi-site beauty retailer, ManchesterWe brought two years of order extracts and left with a wall of weekly AOV charts that finally showed how our free-gift threshold was capping baskets just under £45. The walkthrough with our store leads was blunt in a useful way.
S. MacLeod · Soft furnishings buyer, StirlingThe seasonal pack for Black Friday was clear, though I wished we had booked it a fortnight earlier — we were still arguing over category codes while the charts were being drawn. Once the coding settled, the comparison against the prior year saved our January ranging meeting.
H. Patel · Franchise commercial lead, BirminghamOur franchise partners kept asking why average tickets differed by region. WillowBase separated channel mix from true basket change and gave us language we could put in the partner newsletter without sounding evasive.
C. Byrne · Independent outdoor goods, BelfastThe merchandising brief session forced us to pick three tests instead of fifteen vague ideas. We still run the AOV pack quarterly.
Longer note: homewares Q2 recovery
An Edinburgh homewares buyer asked for a flagship pack after a flat spring. The charts showed AOV holding in the premium textile category while entry-price kitchen lines dragged the store average down during a spend-and-save campaign. The team paused the campaign’s lowest threshold for six weeks and tracked the rebound in a follow-up snapshot. The work did not invent a new ranging strategy; it made the existing tension visible enough to act on.