WillowBase Workspace
Sample report packs
Anonymised excerpts from average order value trend packs — the visual style and annotation density you can expect from a WillowBase engagement.
These samples are redacted teaching copies. They show how we frame weekly AOV movement, category contribution, and promo windows — without revealing client identity.
Weekly AOV ribbon
A twenty-six-week ribbon with sale weekends marked in red bars. Annotations call out the weeks where basket size fell while order count rose — a classic promo dilution pattern.
Category mix stack
Stacked contribution of five merchandise groups to average order value. Useful when one hero category is masking softness elsewhere in the basket.
Threshold promotion lens
Distribution of baskets just under and just over a spend-and-save line. Helps merchandising see whether the threshold is training customers to stop short.
Season bridge memo
A one-page narrative bridging last year’s holiday AOV to the current plan, written for a ranging meeting rather than a technical audience.
Commission a pack in this style
If the density and tone fit your team, request a reporting brief or start from the flagship AOV trend pack.