AOV trend reporting pack

Who this is for

Retail and commerce teams that already export order data but struggle to see how average order value moves week to week — and what that movement means for promotions, ranging, and staffing.

What you receive

• A dated pack of charts covering overall AOV, category contribution, and channel split for the agreed periods.
• Short written annotations beside each chart explaining the movement in plain language.
• A live walkthrough (video call or Glasgow studio) so merchandising and finance can question the findings together.
• A one-page action list prioritising the three basket behaviours worth testing next.

What is included

Order file intake and cleaning for up to two sales channels, weekly and monthly AOV series, category mix tables, promo-window callouts, and PDF plus editable chart files.

What is excluded

Point-of-sale system configuration, paid media buying, and ongoing dashboard hosting. We deliver finished reporting packs; we do not operate a subscription software product for your team.

How the engagement runs

1. Brief — You tell us the periods, categories, and decisions the pack must support.
2. Data intake — Secure transfer of order extracts; we confirm field mapping within two working days.
3. Draft charts — You review a first visual pass and flag any missing segments.
4. Final pack + walkthrough — Annotated PDF, chart files, and a scheduled briefing.

Preparation from your side

Exports should include order date, order value, line items or category codes, and channel where available. Gift cards and wholesale can be flagged for separate treatment.

Pricing basis

Quoted from £1,850 for a standard multi-period pack. Larger catalogues, more channels, or same-week turnaround adjust the fee. See Rates for estimate factors.

Next step

Send a reporting brief with the periods you want reviewed. We reply within two working days with scope and timing.