Seasonal deep dive
Seasonal basket review
A focused average order value study across holiday, sale, or event windows when basket behaviour shifts fastest.
From £980 per season window
Purpose
Sale calendars, Christmas ranges, and back-to-school campaigns change what lands in the basket. This review isolates those windows so you can see which offers lift average order value and which merely move volume.
Scope
- Comparison of AOV inside and outside the nominated season windows.
- Category and price-band contribution during the peak.
- Notes on threshold promotions (spend-and-save, gift-with-purchase) and their effect on basket size.
- A short memo for the next season’s planning meeting.
Constraints
We review up to three named windows in a single engagement. Additional peaks are scoped separately. Live till data from store systems is welcome when exports are consistent.
Next step
Ask about a seasonal review with the dates of your next major trading window.